The toy industry: Child’s play

“TWO toy industry heavyweights are in unfamiliar territory: they are watching their numbers tumble. Hasbro’s year-on-year operating profit was down 11% in the last quarter and Mattel’s net income fell 24%. Sales of Barbie, a Mattel property, plunged for the fourth quarter running, this time by 12%. After Buzz Lightyear’s first flight across Andy’s room in Toy Story,Sherriff Woody says mockingly, “That wasn’t flying! That was… falling with style!” Perhaps the same could be said of Hasbro and Mattel.”

 

Read more at The Economist

Screen Shot 2013-09-09 at 15.37.08