Business

Corporate names: Verbal identities

“ONE has to go back 213 years to find the first TSB branch in the small parish of Ruthwell, Scotland. The bank, which grew and eventually merged with Lloyds 18 years ago, is now going it alone once again. And it opted to keep its old 19th century name, which is a curious choice: it runs counter a trend in corporate naming, particularly in banking.”   Read more at The Economist…

The toy industry: Child’s play

“TWO toy industry heavyweights are in unfamiliar territory: they are watching their numbers tumble. Hasbro’s year-on-year operating profit was down 11% in the last quarter and Mattel’s net income fell 24%. Sales of Barbie, a Mattel property, plunged for the fourth quarter running, this time by 12%. After Buzz Lightyear’s first flight across Andy’s room in Toy Story,Sherriff Woody says mockingly, “That wasn’t flying! That was… falling with style!” Perhaps the same could be said of Hasbro and Mattel.”   Read more at The Economist…

Designer headphones: The sound of music

“FOR decades the market for expensive headphones was mainly limited to hi-fi buffs. But now that the boxy stereo system in the corner of the bedroom is largely a thing of the past, and young music fans listen mostly on portable devices, headphones have become as much of a fashion statement as the music player itself. Among the first to spot the potential of this market was Dr Dre, an American rapper-cum-tycoon.”   Read more at The Economist…